Email Marketing Course

Have you checked your email today? you may have got lots of promotional emails..Do you know how it is possible for that email sender to send such emails to large audience?

Yes exactly, there are some free and paid tools to do this activity.. like Mailchimp, Gmass, GEtResponce and many more..

Why it is so important?

Email Marketing is significant step in Digital Marketing where you reach your target audiences in their mail box where you gave them tailored offer and you communicate on personal aspects. While running a business, email is still the most effective way to universally reach people who have shown interest in your product.

Email Marketing use for many reasons like promotion activity , Branding , Customer feedback , Customer Surveys etc in which absolutely the branding is involved. You reach various people with actual message which you want to deliver its like a conversation with your target audience. at its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.

Topics Covered

We Alive Digital: Digital Marketing Training Institute in Pune will cover following points in Email Marketing

Introduction to Email Marketing
Best 5 things you can do with Email and Email Marketing
Email Marketing Strategies
Learn to setup Email Delivery Infrastructure (MailChimp)
Conversion Oriented Mailers
Understanding conversion and performance matrices.
Schedule Email campaign.
Tracking of Email campaign
Introduction to GMass
GMass Email campaigns

Email Marketing Facts

Email marketing technology is used by 82% of B2B and B2C companies.
About 53% of emails are opened on mobile devices
One out of every three clicks within an email occurs on a mobile device
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%
Segmented and targeted emails generate 58% of all revenue.
You are 6x more likely to get a click-through from an email campaign than you are from a tweet
Email marketing drives more conversions than any other marketing channel, including search and social.
Email marketing has an ROI of 3800%.
50% of marketers anticipate their company’s spend on email to increase during 201
Employees spend 13 of their working hours each week in their email inbox (on average)