Online advertising allows you to show your ads to the people who are
likely to be interested in your products and services, while filtering out
folks who aren’t. And you can track whether those people clicked your
ads. Online advertising also gives you the opportunity to reach potential
customers as they use multiple devices — desktops, laptops, tablets, and
Benefits of Google AdWords
What is AdWords?
An introduction to AdWords. Learn how Google’s
powerful online advertising tool can help you
reach new customers and grow sales. Learn more about setting up your
AdWords account at http://goo.gl/r2rudC Subscribe to AdWords Help on
AdWords allows you to take advantage of the benefits of online
advertising: show your ads to the right people, in the right place, and at
the right time. AdWords offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives you the ability to show your ads to reach people with
specific interests — namely, people who are interested in you products
and services — and show them relevant ads.
AdWords offers different ways of targeting, which we’ll go over in more
detail later. For now, here’s a look at the choices that you have with
online ads that can make your marketing campaigns even more targeted:
• Keywords: Words or phrases relevant to your products and service,
which are used to show your ads when customers search for those
terms or visit relevant websites.
• Ad location: Show your ads on search engines, commercial sites, or
• Age, location, and language: Choose the age, geographic location,
and language of your customers.
• Days, times, and frequency: Show your ads during certain hours or
days of the week, and determine how often your ads appear.
• Devices: Your ads can appear on all types of devices, and you can
fine-tune which devices your ads appear on and when.
2. Control your costs
AdWords gives you control over how you spend your money. There’s no
minimum. And you can choose how much you spend per month, per day,
and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With AdWords, if someone clicked your ad, you’ll know. If they clicked
your ad and then did something valuable to your business — purchased
your product, downloaded your app, or phoned in an order — you can
track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly
see where to invest in your campaign. That, in turn, can boost the return
on your investment.
You can get other valuable data, including how much it costs you, on
average, for advertising that leads to your customers’ online purchases or
phone calls. And you can also use analytical tools to learn about your
customer’s shopping habits — how long, for instance, they tend to
research your product before they buy.
4. Manage your campaigns
AdWords also offers you tools to easily manage and monitor accounts.
If you manage multiple AdWords accounts, a My Client Center (MCC)
manager account is a powerful tool that could save you time. It lets you
easily view and manage all of your AdWords accounts from a single
You can also manage your AdWords account offline with AdWords
Editor, a free, downloadable desktop application that allows you to
quickly and conveniently make changes to your account. With AdWords
Editor, you can download your account information, edit your campaigns
offline, and then upload your changes to AdWords. You can use
AdWords editor to manage, edit, and view multiple accounts at the same
time, copy or move items between ad groups and campaigns, and undo
and redo multiple changes while editing campaigns.