Web Analytics can be said an analysis of the web data, its collection and measurement and reporting of the data for better understanding and boosting and expanding web page. Through web analytics, one can not only get the measurement of the viewers but it is an effective tool for business and markets. Web analytics also helps to determine, evaluate and improve the website. Page visits and page views can be easily checked through web
analytics. Current trends and fashions, tastes and likings of the customers can be drawn through web analytics. Once we get to know current market status we can find out many ways to cope up with the current market. Web analytics is a vital device to examine the web traffic and social conditions. We can check current market conditions by examining the most used keywords, most searched data and social media exploration. Thus, web analytics is an important part of today’s Digital Marketing as it gives the detailed
condition of the business market.
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