The necessity of Email Marketing | Importance of Email Marketing in Digital Marketing:
Email Marketing is one of the important steps in Digital Marketing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
In other words,
we can say Email Marketing is the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients
Why Email Marketing?
As we all know Digital Marketing is the new face of Marketing and every other organization wants to take help of Digital Marketing to promote their product or services through Digital Platform.
Email marketing is one of the most effective content marketing tactics out there in Digital Marketing.
Following are Six reasons why Email Marketing is Important in Digital marketing :
- More effective than Social Media (From customer acquisition ratio point of view).
- Very Cost Effective (Even you can use Free tools like MailChimp, GMASS etc..)
- Personal & Customized Email to each and every customer.
- Action & Animation Oriented.
- People constantly check their Emails.
- The result is measurable with analytics.