1. What is website
2. How to register website
3. What is domain and hosting
4. Different domain extensions
5. WordPress framework introduction
6. Basic website designing
7. Introduction to wordpress plugins and extensions used for SEO
8. HTML Basics
9. Responsive website
10. Pre website analysis

On Page Optimization 

1. Meta tag and image optimization
2. Permanent and temporary redirection
3. txt
4. Sitemap(xml and html)
5. Keyword planner tool
6. HTML text ratio
7. Engaging content writing
8. Keyword placement
9. Page rank
10. Heading tags and Anchor tag
11. Common SEO tools and plug-in
12. List of general ranking factors
13. Competitive analysis
14. Post website analysis
15. Google algorithms

OFF Page Optimization 

1. Internal and External linking
2. Blog creation and posting
3. Local Directory listing
4. Business listing
5. Forum creation and commenting
6. Free classified ads
7. Social bookmarking
8. Article/ doc/pdf submission
9. Press release submission

1. Long term statistics
2. Examine visitors Activities
3. Audience location
4. Behaviours
5. Content with popular keywords
6. Visitors flow charts
7. Study engaged traffic
8. Back links via referrals
9. Social media flows
10. Goal setting and conversion tracking
11. Annotations
12. Goals and funnels
13. Locate your bounce pages
14. Visitor frequency
15. Page specific metrics
16. Real time analytics
17. Custom Reporting
18. Multi-channel funnels

1. Comic strip creation – storyboard
2. Creating info-graphics/ image creation –
   • canva
   • befunky
   • picmonkey

1. What is social media?
2. How can it help me/my business?
3. Correct use of social media
4. Conversions, relations with customers and transparency
5. Key social media tools and networking sites(fb,linkedIn,Twitter)
6. Types of posts
7. Research methods for writing quality and updated content
8. Social media tools(hoot suite)
9. Creating user interactive fan page
10. Building quality connections and getting recommendations from others
11. How to use different groups- drive traffic and discussion
12. Correct use of statistics of your page
13. How twitter works?
14. Creating hash tags and trends
15. How to develop social media strategy for driving paid campaigns
16. Building brand using social media
17. Creating new customers and keep them engage.
18. How to add and watch your competitors on fb
19. Connect with right audience
20. Setting up organic strategy for LinkedIn
21. How to find new potential prospects and target new business using advanced search facility in LinkedIn
22. An introduction to YouTube
23. How to optimize YouTube channel
24. How to edit , create upload video on YouTube
25. How to work with YouTube audience

1. Introduction to Fb ad manager
2. Power editor
3. Custom report building and its use for next campaign
4. 4different level of ads (campaign=>ad set=>ad=>creative)
5. Setting narrow targeting according to once requirement
6. Learn to bid with Facebook
7. Building brand using ads
8. Learn different objectives of fb ads
9. Introduction to LinkedIn Ads
10. Setting up ad campaign with LinkedIn
11. How to monetise your video on YouTube
12. YouTube ad formats
13. YouTube analytics and insights
14. Video bidding
15. Driving visitors on your website through YouTube
16. Video bidding

1. Ad words account setup
2. Billing and payment in ad words
3. Creating live campaign
4. Understand different ad types
5. Pricing model
6. Ad page rank
7. Creating ad groups
8. Effective creative making
9. Bidding strategy for cpc
10. PPC cost formula
11. CPC,CPM,ECPC,CPA bidding
12. Conversion tracking
13. Ad words editor
14. Text, Image, Video Ad formats and guidelines
15. Quality score and its importance
16. Remarketing
17. Ad delivery
18. Network and devices
19. Defining strategy for Campaign
20. Demographic bidding
21. Ad words editor
22. Google my client center

1. Why Mobile App?
2. App Creation tools
3. Introduction to .apk file
4. Google play Console
5. How to upload app in Google play store
6. Definition – ASO
7. Goal of ASO
8. Effective ASO
9. Organic Optimization
10. ASO Tips

1. Introduction to Email Marketing
2. Best 5 things you can do with Email and Email Marketing
3. Email Marketing Strategies
4. Learn to setup Email Delivery Infrastructure (MailChimp)
5. Conversion Oriented Mailers
6. Understanding conversion and performance matrices.
7. Schedule Email campaign.
8. Tracking of Email campaign

Analyzing Email campaign.

1. What is Affiliate Marketing
2. Different Affiliate Programs
3. Business Basic Payment methods
4. Advantages and Disadvantages

1. What is Google AdSense
2. How to join AdSense
3. Become GDN partner with Google
4. Get approve your website for displaying Google ads
5.  How much money you can make through AdSense
6. How does Google choose which advertisements to display?

1. Introduction to different ad server tools
2. Brief about openx & Ad server basics and installation

1.  What is Social Media Influencer
2. Types of Social Media Influencer
3.  How to become successful Social Media Influencer
4. Earning from Social Media Influencer

1. Advance WordPress Website Design
2. Importance of WordPress 2.0
3. Difference between WordPress & WordPress 2.0
4. Paid WordPress Theme & Plugins
5. When to use premium theme
6.  Lightweight WordPress Themes
7.  Website Page Builder
8. WordPress security Plugin
9. WordPress speed optimization plugin

Some Useful Google Tools for Marketers

1. Google AdSense
2. Google Trends
3. Google Alerts
4. Google My Business

1. what is growth hacking
2. growth hacking techniques
3. growth hacking strategies
4. 4-5 case studies

1. 4-5 case studies will be discussed
2. Work on live projects
3. Google analytics and ad words certificate practice would be taken
4. Class certificate will be provided
5. Internship Project assignment

1. What to sell to whom at what cost?
2. Become a Successful Entrepreneur in Digital Marketing

1. Writing resumes for Digital Marketing Job
2. Importance of coming across as a professional
3. Preparing through mock interview sessions
4. How to deal with uncomfortable questions comfortably