Complete Digital Marketing Course
When you look at the Digital Marketing courses in Pune, we are the name where you can stop your search. Alive digital is a place where you not only learn you breath Digital marketing it is one of the fastest growing ways to express and reach to people easily.
More than 3 billion people are now using the Internet,1.17 Billion People Use Google Search and an average person spent 50 minutes a day on Facebook, Instagram and Messenger platforms.So we have lots of opportunities to utilize these platforms for Marketing. For that purpose, we are here to make you perfect in this Digital Marketing Program. We sharpen you, enlighten you and help you to enhance your Digital Marketing skill sets on Techno-Social Platforms.
We have a young, enthusiastic, talented and experienced team of people having more than 5 years of experience to assist you, help you guide you in any scenario; because making money is not our agenda Making you compatible for Industry is our motto.
Digital Marketing Course Outline
Website Creation
- What is website
- How to register website
- What is domain and hosting
- Different domain extensions
- WordPress framework introduction
- Basic website designing
- Introduction to wordpress plugins and extensions used for SEO
- HTML Basics
- Responsive website
- Pre website analysis
Search Engine Optimization
On Page Optimization
- Meta tag and image optimization
- Permanent and temporary redirection
- txt
- Sitemap(xml and html)
- Keyword planner tool
- HTML text ratio
- Engaging content writing
- Keyword placement
- Page rank
- Heading tags and Anchor tag
- Common SEO tools and plug-in
- List of general ranking factors
- Competitive analysis
- Post website analysis
- Google algorithms
OFF Page Optimization
- Internal and External linking
- Blog creation and posting
- Local Directory listing
- Business listing
- Forum creation and commenting
- Free classified ads
- Social bookmarking
- Article/ doc/pdf submission
- Press release submission
Web Analytics
- Long term statistics
- Examine visitors Activities
- Audience location
- Behaviours
- Content with popular keywords
- Visitors flow charts
- Study engaged traffic
- Back links via referrals
- Social media flows
- Goal setting and conversion tracking
- Annotations
- Goals and funnels
- Locate your bounce pages
- Visitor frequency
- Page specific metrics
- Real time analytics
- Custom Reporting
- Multi-channel funnels
Info-graphics Creation Tools
- Comic strip creation – storyboard
- Creating info-graphics/ image creation –
- canva
- befunky
- picmonkey
Social Media Optimization
- What is social media?
- How can it help me/my business?
- Correct use of social media
- Conversions, relations with customers and transparency
- Key social media tools and networking sites(fb,linkedIn,Twitter)
- Types of posts
- Research methods for writing quality and updated content
- Social media tools(hoot suite)
- Creating user interactive fan page
- Building quality connections and getting recommendations from others
- How to use different groups- drive traffic and discussion
- Correct use of statistics of your page
- How twitter works?
- Creating hash tags and trends
- How to develop social media strategy for driving paid campaigns
- Building brand using social media
- Creating new customers and keep them engage.
- How to add and watch your competitors on fb
- Connect with right audience
- Setting up organic strategy for LinkedIn
- How to find new potential prospects and target new business using advanced search facility in LinkedIn
- An introduction to YouTube
- How to optimize YouTube channel
- How to edit , create upload video on YouTube
- How to work with YouTube audience
Social Media Marketing
- Introduction to Fb ad manager
- Power editor
- Custom report building and its use for next campaign
- 4different level of ads (campaign=>ad set=>ad=>creative)
- Setting narrow targeting according to once requirement
- Learn to bid with Facebook
- Building brand using ads
- Learn different objectives of fb ads
- Introduction to LinkedIn Ads
- Setting up ad campaign with LinkedIn
- How to monetise your video on YouTube
- YouTube ad formats
- YouTube analytics and insights
- Video bidding
- Driving visitors on your website through YouTube
- Video bidding
Search Engine Marketing
- Ad words account setup
- Billing and payment in ad words
- Creating live campaign
- Understand different ad types
- Pricing model
- Ad page rank
- Creating ad groups
- Effective creative making
- Bidding strategy for cpc
- PPC cost formula
- CPC,CPM,ECPC,CPA bidding
- Conversion tracking
- Ad words editor
- Text, Image, Video Ad formats and guidelines
- Quality score and its importance
- Remarketing
- Ad delivery
- Network and devices
- Defining strategy for Campaign
- Demographic bidding
- Ad words editor
- Google my client center
Mobile App Creation & App Store Optimization (ASO)
- Why Mobile App?
- App Creation tools
- Introduction to .apk file
- Google play Console
- How to upload app in Google play store
- Definition – ASO
- Goal of ASO
- Effective ASO
- Organic Optimization
- ASO Tips
Email Marketing
- Introduction to Email Marketing
- Best 5 things you can do with Email and Email Marketing
- Email Marketing Strategies
- Learn to setup Email Delivery Infrastructure (MailChimp)
- Conversion Oriented Mailers
- Understanding conversion and performance matrices.
- Schedule Email campaign.
- Tracking of Email campaign
Analyzing Email campaign.
Affiliate Marketing
- What is Affiliate Marketing
- Different Affiliate Programs
- Business Basic Payment methods
- Advantages and Disadvantages
Google AdSense
- What is Google AdSense
- How to join AdSense
- Become GDN partner with Google
- Get approve your website for displaying Google ads
- How much money you can make through AdSense
- How does Google choose which advertisements to display?
Ad serving tools (openx)
- Introduction to different ad server tools
- Brief about openx & Ad server basics and installation
Social Media Influencer
- What is Social Media Influencer
- Types of Social Media Influencer
- How to become successful Social Media Influencer
- Earning from Social Media Influencer
WordPress 2.0
- Advance WordPress Website Design
- Importance of WordPress 2.0
- Difference between WordPress & WordPress 2.0
- Paid WordPress Theme & Plugins
- When to use premium theme
- Lightweight WordPress Themes
- Website Page Builder
- WordPress security Plugin
- WordPress speed optimization plugin
Tools for Marketers
Some Useful Google Tools for Marketers
- Google AdSense
- Google Trends
- Google Alerts
- Google My Business
Growth Hacking
- what is growth hacking
- growth hacking techniques
- growth hacking strategies
- 4-5 case studies
Case Studies
- 4-5 case studies will be discussed
- Work on live projects
- Google analytics and ad words certificate practice would be taken
- Class certificate will be provided
- Internship Project assignment
Entrepreneurship Guidance
- What to sell to whom at what cost?
- Become a Successful Entrepreneur in Digital Marketing
Mock Interview Preparation
- Writing resumes for Digital Marketing Job
- Importance of coming across as a professional
- Preparing through mock interview sessions
- How to deal with uncomfortable questions comfortably