Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our content.
Common clashes in SEO:
We Alive Digital: Digital Marketing Training Institute from Pune usually hear from our students that:
“There is no single Search Engine who will rank your Website or Web pages without any rules or principles on first page.”
But the fact is Search Engine works on certain rules and regulation. If you follow those rule and regulations then it’s the high possibility that your website can rank on the top page for the particular keyword.
Let me explain this point using one example. Consider you have posted a photo of your bike on your website. So human can understand it’s two-wheeler of the particular brand having a capacity of 500CC. But on other hands, the best search engine in the world will struggle a lot to identify what this photo is? To let Search Engine understand the photo is of two-wheeler we need to do Image Optimization which is again a part of SEO.
Understanding both the abilities and limitations of search engines allows you to properly build and format your content on a website in a way that search engines can digest. Without SEO, a website cannot be visible to search engines.
To learn more about SEO and Digital Marketing contact Alive Digital: Leading Digital Marketing Class in Pune